Samsung Galaxy S26 AI integration: Samsung is said to be in advanced talks of incorporating Perplexity AI in its devices, marking a significant change in its AI strategy. According to a report by Bloomberg, the South Korean technology giant is near the signing of a deal that could substantially change the AI experience on its upcoming products. The action could place Samsung among other leading manufacturers who are increasingly embracing innovative AI solutions to improve user interaction.
Samsung intends to deeply integrate Perplexity AI
Sources close to the issue indicate that Samsung plans to preinstall the Perplexity app and its assistant feature on future devices. Of particular interest is that the Galaxy S26 lineup, which is set to release in the first half of 2026, might have Perplexity AI as a built-in assistant choice. The integration might even extend to Samsung’s web browser, allowing AI-powered search for users. This would represent a significant departure from the company’s existing assistant solutions, especially Bixby.
Bixby can be augmented with Perplexity’s technology
Although Samsung hasn’t announced specifics of implementation, there are talks of integrating Perplexity’s capabilities into Bixby. This would provide a more capable and smart assistant experience by combining Samsung’s internal work with Perplexity’s sophisticated AI processor. It shows Samsung wanting to develop Bixby further instead of completely replacing it, fitting into larger trends of hybrid AI adoption in smartphones.
Samsung to heavily invest in Perplexity AI
Apart from software integration, Samsung is also likely to become a significant investor in Perplexity AI. The AI firm is said to be raising $500 million at a valuation of $14 billion, and Samsung could be a prominent contributor to that round. That kind of financial investment would not only strengthen the corporate relationship between both parties but also make Samsung a strategic shareholder in the fast-expanding AI space.
Competition intensifies in AI-based search and assistants
Perplexity’s deal with Samsung would be its biggest mobile partnership to date, after a similar tie-up with Motorola. Apple is also looking at alliances with AI companies such as Perplexity to beef up Siri with non-Google solutions. If Samsung manages to get Perplexity into its major ecosystem, then this could have an impact on rivals and change industry dynamics, particularly in the AI assistant and mobile search arena.
A shift to minimize dependence on Google
By acquiring Perplexity AI, Samsung would be able to minimize its dependence on Google services, following the same strategy Apple has adopted to create a heterogeneous AI stack. Although the acquisition is still ongoing and open to modifications, it indicates Samsung’s determination to accelerate AI innovation and provide a smarter experience to its users across devices.
